In the 12 years since he became the youngest Argentine to score a World Cup goal, Lionel Messi has won more Ballon d’Or trophies, awarded to the world’s best player, than anyone before him.44 He has scored more official goals in a calendar year than anyone in living memory. He is the top scorer of all time in Spain’s La Liga, and this season, his performances have been characteristically devastating: Lionel Messi’s performance in the 2017-18 La Liga season Statistic Per 90 min. League Rank* Goals 1.02 1 Assists 0.36 6 Expected goals 0.60 3 Expected assists 0.43 1 Successful dribbles 5.55 1 * Among attackers with minimum 850 minutes played Source: Football Whispers And yet, in part because of the juvenile nature of soccer analysis, we have barely scratched the surface of understanding quite how Messi does it.