Comment on CW Expects Robust Volume Gains in TV’s Upfront Sales Market

CW Expects Robust Volume Gains in TV’s Upfront Sales Market

Madison Avenue hopes to catch “Black Lightning” in a bottle. Advertisers attracted to the prospect of a new night of programming, a reboot of the drama series “Charmed” and a slate of reliable superhero series boosted the volume of advance ad commitments at TV’s CW network, a signal that Madison Avenue is giving more credence […]

 

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