Comment on 1 Terrible Industry -- and 10 Stocks in It -- I'm Avoiding

1 Terrible Industry -- and 10 Stocks in It -- I'm Avoiding

Twenty years ago, consumer-facing companies had one major goal: build a brand worthy of legendary loyalty. That's what made Coca-Cola one of Warren Buffett's favorite -- and most profitable -- investments: People were willing to pay a little more for a Coke than the alternatives. That brand power not only helped the company charge incrementally more every year, but it also made it very popular in emerging markets.But that was then, and this is now.

 

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