Comment on MIP: How Latin America’s Free TV Fights Against Streaming Erosion

MIP: How Latin America’s Free TV Fights Against Streaming Erosion

The networks in Latin America’s biggest markets — Globo, Telefe and Televisa — are fighting back against long-term digital erosion. Last year in Brazil, Globo delivered its best all-day performance in eight years, averaging 14 rating points, according to market research shingle the Wit. Argentine Telefe’s “Sandro” is a ratings phenomenon.

 

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