Comment on Google is acquiring GIF platform Tenor

Google is acquiring GIF platform Tenor

Google will be acquiring Tenor, which powers a variety of GIF keyboards on phones and messengers like Facebook Messenger, the companies announced today. Tenor will continue to operate as a separate brand within Google, the company said in a blog post. Tenor has increasingly positioned itself as a search company, using that as a metric for engagement and success as users tap into a massive database of GIFs.

 

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