MoviePass is going to start playing favorites. The company just announced a partnership to offer a set of exclusive perks through Landmark Theatres, the indie theater chain co-owned by Mark Cuban. The app’s two million users will now be able to take advantage of these features at Lan dmark’s 255 screens in 53 theaters. The partnership is a pretty big deal for MoviePass subscribers, who up to this point have been encouraged to view local movie theaters as a kind of brand-agnostic all you can eat buffet.
Comment on MoviePass strikes a deal with Landmark for e-ticketing and other perks
Taylor Hatmaker, TechCrunch
Tue, 03/27/2018 - 11:23am
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