Getty Apple is building its own screens, according to a report in Bloomberg. It's the latest sign that Apple wants to own all the core technologies that go into its products. Apple already designs its own processors, programming languages, and GPUs. Apple is executing on a years-long strategy to own all the core technologies that go into its products. If it's successful, it could mean that Apple could have a major advantage over Samsung and other Android phone makers: features they can't copy.