Comment on Baths Are So Hot Right Now: The Cultural (And Lucrative) Soaking Industry

Baths Are So Hot Right Now: The Cultural (And Lucrative) Soaking Industry

Bath time has become the symbol of self care for stressed American women. Now, numerous industries are cashing in on the soothing suds. There are hundreds of thousands of Instagram photos dedicated to a simple yet mesmerizing invention: the bath bomb. Countless fans document their fixation with the explosive personal care product—its oozing fizzy charm, colorful swirly paths, and bubbly pearls.

 

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