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No Brand Is The New Brand

Startups like Brandless and M/F People are rewriting branding narratives by selling plainly packaged high-end staples and non-gendered bath products. “We’re unapologetically redefining what it means to be a brand,” says Tina Sharkey, cofounder and CEO of the startup CPG company Brandless, which sells plainly packaged, high-end staples for $3 apiece.

 

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