Comment on Will Disney Copy SeaWorld's $299 Trick?

Will Disney Copy SeaWorld's $299 Trick?

A theme park is testing a new high-priced way to avoid long ride lines, and it may be a matter of time before Disney (NYSE: DIS) and Universal Studios parent Comcast (NASDAQ: CMCSA) follow suit at their busier attractions. SeaWorld Entertainment's (NYSE: SEAS) Busch Gardens Tampa is now selling Year-Round Quick Queue, a $299 ticket that grants park visitors unlimited access to expedited Quick Queue lines for the park's 10 most popular rides for 365 days from the time of first use. There may be initial sticker shock at the $299 price tag for a year of waltzing around the Florida park with minimal wait times for its signature coasters, but it's an not outlandish ask.

 

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