Comment on Chipotle's new CEO can do these 3 simple things to help boost the flagging brand (CMG)

Chipotle's new CEO can do these 3 simple things to help boost the flagging brand (CMG)

Hollis Johnson Chipotle Mexican Grill recently tapped former Taco Bell chief Brian Niccol as their new CEO in an effort to revive the flagging fast-casual brand. There are three relatively simple tweaks Niccol can try to bring customers back to the chain: Lower guacamole prices, introduce more limited-time offers, and improve the chain's beverage menu. For the first time ever, Chipotle Mexican Grill will get a new CEO.

 

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