Shoppers walking into any Starbucks around the country are greeted not only by the smell of espresso and fresh ground coffee, but also by displays of themed coffee mugs, thermoses and coffee-brewing equipment such as french presses. But Starbucks is scaling back those products by roughly 30 percent as part of an effort to to streamline its business and pull back on efforts that don't grow revenue and profit. The Seattle-based coffee company is removing roughly 200 products from its store shelves,…