The Swoosh breathes air, Monoprix turns its products into pick-up lines, and CNN gives more truth apples. It may declare that “Nothing Beats a Londoner,” but what the epic Nike spot that dropped last Friday really says is “Nothing Beats a Nike Ad at Its Best.” Yes, it’s got the quick cuts and multi-sport fun of “Short a Guy,” but it also shows the brand putting young unknowns not only alongside superstar athletes and artists but on a pedestal above those stars.