Comment on Amazon's surprising new strategy could help address the retail apocalypse (AMZN, PVH)

Amazon's surprising new strategy could help address the retail apocalypse (AMZN, PVH)

Amazon and Calvin Klein have set up physical pop-up stores in New York City and Los Angeles, in addition to an online branded store exclusively on Amazon. The pop-up shop may draw shoppers back to brick-and-mortar stores, Morgan Stanley analyst Brian Nowak wrote. Amazon and PVH, the parent company of Calvin Klein, are up for the year. Click on the links to view the real-time stock price of Amazon and PVH. The Amazon-Calvin Klein pop-up stores in New York City and Los Angeles may be just what brick-and-mortar retailers need to bring online shoppers back to the real world, Morgan Stanley's Brian Nowak said. Amazon is banking on its loyalty with consumers who rely on the company for the best prices, Nowak said.

 

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