Toys R Us Black Friday 2017 AdThe long-awaited ad is finally here! Major toys retailer, Toys R Us, finally released their Black Friday 2017 ad. This year’s ad features 28-pages of Black Friday doorbusters featuring kids’ favorite brands like Paw Patrol, Barbie, NERF, LEGO and much more. Toys R Us will be opening for 30-straight hours again this year starting at 5 PM Thursday, Nov.