Red Ventures CEO Ric Elias has launched a nonprofit to raise at least $10 million for the hurricane recovery in his home territory of Puerto Rico, and he has vowed to match up to $5 million himself. Elias, who co-founded Red Ventures in 2000 and moved the headquarters to Indian Land in 2009, launched Rebuild Puerto Rico on Wednesday. “I care deeply about our island and about the people there,” Elias said.