Comment on Why Everyone Is Suddenly Obsessed With Sour Beer

Why Everyone Is Suddenly Obsessed With Sour Beer

Sour beer is the hottest cold drink of 2017. The funky brew is the latest niche offering to take off in a market obsessed with finding ever more obscure and complex beers. In recent years, craft beers have soared in popularity, with particular varieties, such as extremely hoppy IPAs, gaining a strong following among a cadre of beer drinkers, who increasingly view beer with the discernment, vocabulary and sophistication once reserved for wine. Portland’s Ecliptic Brewing introduced a peach sour beer last year and saw sales of the brew double this year, spurring the brewmaster John Harris to make a new batch every week rather than every other week.

 

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