Today marks the second Force Friday. Disney started the tradition back in 2015 ahead of the release of The Force Awakens as an opportunity to build hype and announce a bunch of products without giving up too many secrets ahead of the film’s release. The impending arrival of Episode VII: The Last Jedi has brought a ton of new Star Wars merch.
Comment on The coolest new Star Wars toys from Force Friday
Brian Heater, TechCrunch
Fri, 09/01/2017 - 7:00am
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