MIDDLETOWN >> A "new standard for college bookstores" was launched Tuesday as more than 150 people were introduced to the 12,000-square-foot Wesleyan R.J. Julia Bookstore located in the old Itkins building on Main Street.Outside, the bright red Wesleyan Cardinals mascot joked with passersby and waved them inside, while inside, the two-floor space was milling with dignitaries and others perusing stacks and stacks of books lined floor to ceiling throughout.