By Ken Ward Jr. When Chris Beam, the new president of Appalachian Power, talks about economic development, he brings a message that may not be very popular among the coal-focused political leadership in West Virginia. Giant businesses Appalachian would like to lure to the state as its future power customers - the Amazons and Googles of the world - make it very clear that when they are scouting locations for facilities like new data centers, they have to go somewhere that can guarantee them a power supply that is generated from 100 percent renewable sources. "At the end of the day, West Virginia may not require us to be clean, but our customers are," Beam said.