Hilton Worldwide took a big step in the hotel loyalty footrace Tuesday, rolling out a partnership with Amazon.com Inc. that will allow Hilton Honors members to use their points to purchase anything on the massive e-commerce site. The Amazon (NASDAQ: AMZN) deal is one part of a larger Hilton Honors benefits rollout that also includes different ways for members to use their points and an additional benefit for Hilton (NYSE: HLT) Honors Diamond members. Given that 55 percent of Hilton bookings comes…