Comment on How Merrill Tamed Its Herd, Pushing Brokers to Pitch Bank Products

How Merrill Tamed Its Herd, Pushing Brokers to Pitch Bank Products

Merrill Lynch’s “thundering herd” of brokers was once synonymous with Wall Street’s sales culture. But Merrill is shifting from the commission-based brokerage model and pushing its brokers to serve as overall financial advisers.

 

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