Comment on NEW YORK: Birchbox CEO and others envision future of retail

NEW YORK: Birchbox CEO and others envision future of retail

NEW YORK — While e-commerce sales figures continue their steady climb, even Birchbox chief executive officer Katia Beauchamp, whose core business is a digital subscription service for beauty products, doesn’t foresee a future in which consumers robotically shop from their sofas. “I don’t think anyone wants to live in a world like ‘ Wall-E,’ where all of our discretionary, free time is screen time,” Beauchamp said at an Advertising Week panel titled “The Third Screen: Innovating Retail…

 

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