Comment on Kellogg’s creates a new fund, 1894, to back food and related startups

Kellogg’s creates a new fund, 1894, to back food and related startups

Instead of two scoops, here’s one big one– the Kellogg Company is launching a corporate venture arm called Eighteen94 Capital (1894) to invest in food and food-related tech startups. The name is a nod to the year that Dr. John Harvey Kellogg and his brother W.K. Kellogg, the company’s founder, created their first decidedly low-tech cereal.

 

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