Comment on How Marketers Can Transfer Into The Healthcare Industry Successfully

How Marketers Can Transfer Into The Healthcare Industry Successfully

Five years ago, you wouldn’t have seen a healthcare Chief Marketing Officer (CMO) that came from another industry. Today, with reimbursements decreasing and risk shifting, hospitals and health systems have to act like other businesses: engaging their consumers and prospects, communicating with them, and having relationships with them. They also have to generate demand for their profitable and high-value services.

 

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