Comment on This bank's $5 million Super Bowl ad slot is not "profit driven"— because even its super rich execs get insomnia worrying about

This bank's $5 million Super Bowl ad slot is not "profit driven"— because even its super rich execs get insomnia worrying about

SunTrust 2.22 AM is when Hugh S. (Beau) Cummins, III — commercial and business banking executive at SunTrust — woke up last Tuesday worrying about his personal finances. It's unclear exactly what Cummins earns, but other executives at Sun Trust have salaries upwards of $2 million per year. So if Cummins is worrying about paying the bills, then you probably are too. That's why SunTrust is launching an advertising campaign at the Super Bowl this year that is "not profit driven," in Cummins' words.

 

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