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BuzzFeed launches native video political advertising

<p>BuzzFeed will begin creating native video ads for politicians and political causes, the website will announce Monday.</p><p>Rena Shapiro, most recently of advertising director for Pandora, has been named Vice President, Politics &amp; Advocacy for BuzzFeed.</p><p>Shapiro will oversee native political ads, created in conjunction with BuzzFeed's product and branded video teams from BuzzFeed Motion Pictures.</p><p>&quot;BuzzFeed is the top place millennials and influentials are reading and sharing news, and with the smart and thoughtful reporting from BuzzFeed Politics, there is a huge demand for political and advocacy groups to tap into that audience.

 

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