Comment on How to use customer stories to win more sales for your startup

How to use customer stories to win more sales for your startup

Unless you have the good fortune to have been introduced through a referral, your buyer has a long list of reasons not to buy. “As you are selling,” he is asking himself, “Can you do what you say you can?”, “Do you really understand my company and what I am facing?”, and “Will I get the return on my investment in your fees?” says John Doerr of the RAIN Group.

 

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