Comment on When Do Multicultural Ads Become Offensive? Your Thoughts

When Do Multicultural Ads Become Offensive? Your Thoughts

The Atlantic As part of The Atlantic’s “Selling the Seventies” series, my colleague Lenika Cruz recently explored the moment in the early 1970s when major companies began marketing directly to African Americans. The resulting debate in the comments section revolved around a central tension in the ad industry: How to connect with demographics without stepping on stereotypes.

 

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