Comment on Upfront 2015: Kids’ TV Ad Market Has Started To Move

Upfront 2015: Kids’ TV Ad Market Has Started To Move

Madison Avenue is moving more quickly than anticipated to ensure pitches for electronic toys and holiday movies get put in front of the consumers most likely to be interested in them – kids and teens. The so-called “kids’ upfront,” when TV networks try to sell approximately $800 million in TV advertising for programming aimed at...

 

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