Comment on Fox Molding ‘Play-Doh’ Film With Paul Feig Circling; Another Hasbro Toy Brand Making Movie Transfer

Fox Molding ‘Play-Doh’ Film With Paul Feig Circling; Another Hasbro Toy Brand Making Movie Transfer

EXCLUSIVE: 20th Century Fox is making a deal with Hasbro for a live-action film based on the venerable toy brand Play-Doh. I’m told Bridesmaids helmer Paul Feig is negotiating to direct the film, with Jason Micallef writing the script. Hasbro will produce with Chernin Entertainment and Feig’s Feigco banner. This becomes the latest example of studios embracing branded products for tentpole entertainment.

 

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