Comment on ‘Game Of Thrones’ Grabs $1.5M At The B.O.: IMAX As TV’s Next Great Revolution

Anthony D'Alessandro, Deadline.com
Sun, 02/01/2015 - 1:44pm

‘Game Of Thrones’ Grabs $1.5M At The B.O.: IMAX As TV’s Next Great Revolution

While American Sniper continued to pick off box office records in its sixth weekend, as well as any new wide release in its path, we saw box office anomaly: Warner Bros.’ IMAX presentation of HBO’s Game of Thrones made $1.5M from 205 playdates for a per-theater of $7,323. While not necessarily an IMAX opening record of any kind, what the experiment proved was that die-hard Game of Thrones fans were quite willing to shell out serious bucks to see their favorite show in…

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