Apple’s iPad was the top learning device for U.S. schools and colleges for two years, but now the slick tablet is falling behind in an important market that could influence sales for decades. The iPad is losing ground to a cheaper, bare-bones laptop backed by Google, which in the third quarter became the best-selling device for higher education and K-12 schools nationwide, according to research firm IDC. The results come as schools are struggling to update classrooms and help students keep up with technology. Some are moving to what’s called a one-to-one system, in which every student receives a loaned device, causing tech companies and their partners to aggressively market to educators. Schools are a key battleground for tech companies, because whatever grabs the education market will probably remain or become the dominant technology in the future, said Rob Enderle with advisory services firm Enderle Group. [...] companies are willing to sacrifice profit and offer steep discounts to get students’ undivided attention. Only 27 percent of teachers feel confident in their own digital literacy, and more than half believe their students have a more advanced understanding of tech in classrooms than they do, said Monica Woodley from analysis firm Economist Intelligence Unit. [...] the education market — which includes K-12 schools and colleges — represented 75 percent of the laptop’s total U.S.
Comment on Chromebooks beat iPads as top education device
By Wendy Lee, San Francisco Chronicle: Business
Fri, 11/21/2014 - 7:48pm
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