For a studio, a 30-second Super Bowl spot announces, "We're behind this movie." But is it really worth the cost? To reach 97 million viewers in the sweet male demo for $150-million-plus tentpoles like Wolverine, Transformers: Revenge of the Fallen and G.I. Joe, oh yeah! What's $3 million more? DreamWorks Animation is actually pioneering a 3D Bowl spot for Monsters vs.
Comment on Super Bowl Trailers: Transformers 2 and G.I. Joe
Variety.com *, Thompson On Hollywood
Sun, 02/01/2009 - 10:10am
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