Comment on Box Office: What's Behind the Disappointing Debut of Will Smith's 'After Earth'?

Box Office: What's Behind the Disappointing Debut of Will Smith's 'After Earth'?

Time was, not long ago, a Will Smith space epic like "After Earth" would have opened huge around the world on a July weekend, reconfirming his status as the biggest box office draw in the galaxy. Instead, "After Earth" opened in the shadow of a competitive Memorial Day holiday, underperforming even its modest predictions of a $30 to $40 million premiere, settling for a third-place debut estimated at $27.0 million.

 

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