Comment on Jordan brand ready to take flight

Jordan brand ready to take flight

Nike appears ready to give its Jordan Brand a big push. This weekend the company will open the first "Nike Fly Zone" inside a Kids Foot Locker store in New York. The Fly Zone will showcase Jordan products and the brand’s big-name endorsers, including Los Angeles Clippers point guard Chris Paul. A Nike source said the company's plans for the Jordan Brand extend much further and include retail stores that exclusively sell Jordan products and Jordan products in new categories, possibly running. Last…

 

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