Comment on Disney uses storybook apps to lure kids to theaters

Disney uses storybook apps to lure kids to theaters

If you have a youngster and an iPad, your device is probably full of Disney apps. The company is using mobile games and story apps, like recently released app "Frozen Storybook Deluxe," to create awareness for its animated films in theaters. As parents increasingly choose to show their kids content via streaming services or DVD to avoid ads, studios are becoming increasingly savvy in reaching kids where they play, on their parent's iPads.

 

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