Comment on Chipotle Scarecrow Makes Enemies To Win Customers

Chipotle Scarecrow Makes Enemies To Win Customers

It’s just a YouTube video.  Not a cent has been spent to air it on television. There are no live actors, either human or animal.  The brand name doesn’t appear until the last few seconds of the video.  But in just 48 hours it has generated scads of publicity and media attention, stirred controversy and angered folks in the food processing industry.

 

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