Comment on Theme park visitors get a thrill from VIP treatment

Theme park visitors get a thrill from VIP treatment

Theme park visitors get a thrill from VIP treatment Express-News Copyright 2013 Express-News. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Published 2:55 pm, Thursday, May 16, 2013 Just as airlines charge extra for first-class seats, theme parks have learned that upgraded packages can be a big source of extra revenue from those few well-heeled visitors who want to be treated like VIPs. The demand for such theme park tours has been on the rise because of an improving economy and a surge in big-spending foreign tourists, according to theme park experts. “As an industry, we are seeing an increase in demand for VIP experiences from guests who want greater accessibility, convenience and a personalized experience,” said Colleen Mangone, a spokeswoman for the International Association of Amusement Parks and Attractions, a trade group in Virginia. VIP guests are typically wealthy theme park buffs or out-of-town visitors who want to make the most of their visit, according to theme park managers. The price includes a tour guide, a customized itinerary, front-row seating at shows and parades, front-of-the line access to rides and valet parking. Universal Studios Hollywood this year upgraded its tour — dubbed the VIP Experience — to include access to the property and wardrobe room at the adjacent production studio and movie set back lot.

 

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