Comment on 2013 will separate the strong from weak in mobile commerce

2013 will separate the strong from weak in mobile commerce

2013 is a make-or-break year for mobile startups and advertisers alike. We’re at a crossroads as brands move away from the “test phase” in the mobile space and toward real adoption into the marketing mix. Consumer smartphone adoption is approaching saturation, and the media consumption shift to mobile as the “new first screen” is hitting full stride.

 

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