Comment on Why Walmart Took Over Facebook for 72 Hours

Why Walmart Took Over Facebook for 72 Hours

Throughout the 2012 holiday season, Walmart is running a staggering two billion ads on Facebook. Some 50 million Walmart ads popped up on Black Friday weekend alone, when the world’s largest retailer shut out the competition and bought up all the Facebook ad space available in advance. Given the comprehensiveness of the campaign, you’d think there was some proof that blanketing Facebook with ads yields stronger sales, right?

 

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