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Five myths about Apple

1. Without Jobs, Apple doesn’t know how to think outside the box. Everyone says it: Cook is a staid, sober businessman, while his famous predecessor was a frenetic genius. To some extent, that’s true. Cook has a reputation for not losing his cool; he shows his frustration through a steely, penetrating disappointment (which can be just as terrifying as anger, according to those who have watched both Cook and Jobs in action).

 

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