Comment on Kohl's Doesn't Get "FREE!"

Kohl's Doesn't Get "FREE!"

We're entering the biggest retailing season of the year, and the Kohl's store I visited yesterday was jammed with inventory ready for the onslaught of shoppers. Kohl's is a savvy, successful retailer, but they missed one key lesson from behavior research: the power of FREE!. Pennies Aren't Free Research, particularly [...]

 

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