Comment on Charities: Don't Thank Your Donors with a Gift

Charities: Don't Thank Your Donors with a Gift

Thanking donors with a gift can reduce donations Last month, I spoke at a conference attended by affiliates of National Public Radio. This was a great audience, made up of people committed to delivering quality programming in an uncommercialized environment. Since my general theme was "neuromarketing for non-profits," my [...]

 

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