Comment on Cuba's Next Step On Capitalist Road: Advertising

HAVANA — For decades there's been no such thing as a commercial radio or TV spot in Cuba. Ditto for billboards, website banner ads, and newspaper classifieds. It can be a refreshing change from the global marketing onslaught, but the lack of traditional advertising opportunities creates a problem for the thousands of budding entrepreneurs who have embraced President Raul Castro's push for limited free-market reform. It's one thing to open your own business, but how to let potential customers know you exist?