LONDON (AP) — If the phone hacking scandal gripping Rupert Murdoch's News Corp. empire has a familiar ring, it might be because you've heard the story before. Scrappy outsider turns modest newspaper business into international media conglomerate. Ambition turns to hubris. Mogul dramatically falls from grace. From William Randolph Hearst to Rupert Murdoch, many media barons' stories follow a familiar arc. "He's one of a series," said James Curran, a professor of communications at Goldsmiths University in London.