Comment on Location-Enabled Payments Ease the Friction of Buying

Location-Enabled Payments Ease the Friction of Buying

iTunes has become the envy of online retailers by creating a low-friction purchasing mechanism: give your credit-card number when you sign up, and, at least until your card expires, you never have to pause to retrieve your wallet when you want to buy something from the service. That removes not only the physical barrier to ...

 

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