Comment on Bonobos Launches “Cyber Pop-up Store,” Further Blurring The Lines Of Ecommerce

Bonobos Launches “Cyber Pop-up Store,” Further Blurring The Lines Of Ecommerce

Bonobos, everyone's favorite online clothing provider named after amorous monkeys, has announced a Cyber Pop-up Store featuring a number of special items curated by Nets basketball player Deron Williams with proceeds going to his charity. If that sounds like a lot of fluffy marketing, it is. However, the sale is one of the first self-described online pop-up stores and is designed to run from March 21 to April 21.

 

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