Comment on March Madness: A Lesson In Online Marketing

March Madness: A Lesson In Online Marketing

This time of year in Connecticut is often an exciting time with both UConn basketball teams usually being invited to the NCAA Tournament. Not only do we look forward to following the local schools but we have office pools and non-stop television coverage to add to the experience. In recent years, the NCAA has done an exceptional job of marketing their tournament through digital and social media, adding yet another layer to tournament excitement.

 

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