Comment on Life After Sundance: Distribution and Marketing for the 99 Percent

Indiewire, IndieWire
Mon, 01/30/2012 - 7:00am

Life After Sundance: Distribution and Marketing for the 99 Percent

Sundance selected 110 features from 4,042 submissions for its 2012 U.S. and World Dramatic and Documentary Competition lineups. Based on the festival's history, it's fair to say that less than 40 of those films will be acquired by established, full-service film distributors. At best, this translates to a 1% success rate for aspiring Sundance filmmakers. Given this sobering reality, producers -- members of the 99% -- are embracing a post-distributor marketplace.

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